Place milk, yeast and sugar in the bowl of a stand mixer. Stir and then let rest for 5 minutes until bubbly.
½ cup milk, 2¼ teaspoons yeast, 1 tablespoon sugar
Stir in eggs, melted butter and 1 cup of flour
2 eggs, ¼ cup butter, 2½ - 3 cups flour, ½ teaspoon salt
Continue adding flour until dough comes together and forms a ball. Knead at a low speed with dough hook for about 5 minutes until dough is soft and pliable. You might need to add a bit more flour if the dough loses its shape.
Form dough into a ball and place in a lightly greased container. Cover and let rise for about 1 ½ hours until it has doubled in size.
Gently deflate dough and roll into a rectangle about 10 x 14 inches in size
Filling
Spread jam over the top of the dough leaving about ¼ inch from the border uncovered
½ cup strawberry jam
Sprinkle with sliced strawberries and lightly sprinkle with sugar
1½ cups strawberries, 1 tablespoons sugar
Roll up jelly roll style along the long side. Once rolled, pinch the edge to the roll to hold its shape. Pinch each end to seal the roll.
Cut roll into 2 inch pieces and place in a greased baking dish. I used a large 9 inch deep dish pie plate. You can also use a 8 x 11 casserole dish.
Cover and let rise for about 30-45 minutes
Preheat oven to 375°F and then bake roll for 20-25 minutes until the dough is baked through
Place baking dish on a cooling rack and keep rolls in the dish
Icing
When rolls are still just slightly warm, make the icing. Combine powdered sugar, vanilla and milk together in a bowl. Stir until smooth.
¾ cup powdered sugar, 2 tablespoons milk, ½ teaspoon vanilla
Pour over the top of the sweet rolls
Serve while still warm or at room temperature
Notes
The sugar sprinkled on the strawberries is optional, depending on how sweet your berries are. Do not sprinkle the sugar on before being ready to roll up the dough because the berries will begin releasing their juices.
Once your dough is topped with the filling, roll up right away
Slice off one end of the jelly roll and discard. Then begin slicing into 2 inch pieces using a sharp chef's knife.
Place sweet rolls in pan as soon as each piece is sliced. They are filled with berries and can become a bit messy.